Khon Kaen University - SDG Alignment for Bachelor of Business Administration in Marketing Technology

SDG Alignment for Bachelor of Business Administration in Marketing Technology

Overall SDG Alignment Evaluation:

The Bachelor of Business Administration in Marketing Technology is holistically designed to produce a new generation of marketers who are not only technologically proficient and data-driven but also ethically grounded and committed to sustainable development. The curriculum's philosophy, emphasizing the integration of marketing principles with cutting-edge technology and a strong sense of social responsibility, creates a robust alignment with the Sustainable Development Goals. The program is a powerful engine for SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure) by equipping students to drive innovation and enhance business productivity in the digital age. It directly champions SDG 12 (Responsible Consumption and Production) through a dedicated focus on sustainable marketing and ethical consumer engagement. Furthermore, the curriculum's emphasis on entrepreneurship, business ethics, and data analytics addresses key social and economic goals, including poverty reduction (SDG 1), building strong institutions (SDG 16), and creating sustainable communities (SDG 11). As a modern business program, it is a flagship of SDG 4 (Quality Education) and is built upon extensive industry partnerships, embodying the spirit of SDG 17.

SDG Related Course(s)

SDG 1: No Poverty

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Alignment Summary: This program addresses poverty by fostering entrepreneurship, providing students with the marketing and technological skills to create new businesses. These new ventures can generate employment and create economic opportunities, contributing to poverty reduction and building economic resilience.

Course Code	Course Title	Alignment Rationale
BS932135	Entrepreneurship	Contributes to poverty reduction by equipping students with the skills to start new businesses, which in turn create employment opportunities and improve livelihoods (Target 1.2).

SDG 4: Quality Education

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Alignment Summary: The program provides high-quality, specialized education that equips students with the relevant digital marketing and analytical skills for the modern economy. Through a curriculum that balances theory with practical, technology-focused application and professional experience, it ensures graduates are prepared for successful careers and lifelong learning.

Course Code	Course Title	Alignment Rationale
BS934801	Seminar in Marketing	Enhances education for sustainable development by requiring students to research and present on current marketing technology issues, fostering the critical thinking and problem-solving skills needed for leadership (Target 4.7).
BS934802	Cooperative Education	Provides inclusive and equitable quality education through extensive, supervised practical work experience, ensuring students acquire the technical and vocational skills for employment in the marketing tech industry (Target 4.4).

SDG 8: Decent Work and Economic Growth

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Alignment Summary: This program is a direct engine for decent work and economic growth. By training marketers to use technology and data, it helps businesses become more productive and competitive. The curriculum's focus on entrepreneurship and ethical business practices also contributes to the creation of new, high-quality jobs.

Course Code	Course Title	Alignment Rationale
BS932121	Principles of Marketing	Forms the foundation for sustainable economic growth by teaching how to create value for customers, which is the basis of all successful business and job creation (Target 8.2).
BS932135	Entrepreneurship	Directly encourages entrepreneurship and the creation of micro-, small-, and medium-sized enterprises, which are vital for job creation and economic growth (Target 8.3).
MG364502	Business Ethics and Social Responsibility	Promotes decent work by instilling principles that protect labor rights and encourage safe and secure working environments (Target 8.8).

SDG 9: Industry, Innovation and Infrastructure

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Alignment Summary: The program's core focus on "Marketing Technology" is fundamentally about driving innovation. It equips students with the skills to use and manage the digital tools and platforms that are upgrading industry, creating new data infrastructure, and fostering a more innovative and resilient economy.

Course Code	Course Title	Alignment Rationale
BS933107	Integrated Digital and Social Media Marketing	Upgrades the technological capabilities of all industries by teaching the use of modern digital platforms for communication and commerce (Target 9.5).
BS933103	Marketing Research and Data Analytics	Enhances scientific research and supports technological development by training students to use data to drive innovation in product development and marketing strategies (Target 9.B).
BS934103	Data Visualization and Storytelling	Fosters innovation by teaching how to transform complex data into actionable insights, a key skill for leveraging technology for business success (Target 9.5).

SDG 11: Sustainable Cities and Communities

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Alignment Summary: The program contributes to sustainable communities by teaching marketing practices that can support local businesses and cultural heritage. Sustainable marketing strategies can help communities build strong local economies and preserve their unique identities.

Course Code	Course Title	Alignment Rationale
BS934105	Sustainable Marketing	Contributes to strengthening positive economic and social links between urban and rural areas by promoting local products and sustainable tourism, which supports community development (Target 11.A).

SDG 12: Responsible Consumption and Production

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Alignment Summary: This program strongly promotes responsible consumption and production by making sustainable marketing a key area of study. It equips future marketers with the knowledge to promote sustainable products, encourage responsible consumer behavior, and help companies adopt more sustainable business practices.

Course Code	Course Title	Alignment Rationale
BS934105	Sustainable Marketing	Directly focuses on providing consumers with relevant information for sustainable lifestyles (Target 12.8) and encourages companies to adopt sustainable practices and reporting (Target 12.6).
BS933104	Consumer Behavior	Contributes to responsible consumption by analyzing the drivers of consumer decisions, providing insights into how to encourage more sustainable choices (Target 12.8).
BS932122	Integrated Marketing Communication	Supports responsible consumption by ensuring that marketing communications are ethical, truthful, and provide the information necessary for consumers to make informed decisions.

SDG 13: Climate Action

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Alignment Summary: The program addresses climate action through its focus on sustainable marketing. This includes promoting low-carbon products and services and using marketing as a tool to raise public awareness about climate change and encourage climate-friendly consumer behavior.

Course Code	Course Title	Alignment Rationale
BS934105	Sustainable Marketing	Improves education and awareness-raising on climate change mitigation and impact reduction by teaching how to market products and ideas that support a low-carbon economy (Target 13.3).

SDG 16: Peace, Justice and Strong Institutions

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Alignment Summary: The program contributes to building effective and accountable institutions by instilling a strong foundation in business ethics and social responsibility. This is crucial for creating marketing practices and businesses that are transparent, operate with integrity, and build trust with society.

Course Code	Course Title	Alignment Rationale
MG364502	Business Ethics and Social Responsibility	Contributes to developing effective, accountable and transparent institutions at the corporate level by teaching the principles of ethical conduct, which helps to combat corruption and deceptive practices (Target 16.5).

SDG 17: Partnerships for the Goals

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Alignment Summary: The program fosters partnerships for sustainable development through its cooperative education program, which creates a vital bridge between the university and the business community. This collaboration is essential for ensuring that marketing education is relevant and that graduates are prepared to contribute to a sustainable economy.

Course Code	Course Title	Alignment Rationale
BS934802	Cooperative Education	Directly encourages and promotes effective public-private and civil society partnerships by immersing students in real-world business environments, building collaborative experience (Target 17.17).